I love Kelowna, I miss it every single day. But I tell you, some of the letters on Castanet just make me shake my head. I won't get into the one from a week or so ago with the guy rambling about how the "Islamic People of Afghanistan" orchestrated 9/11 because that's just too far out there. I am more than a smidge concerned that he's all-too-willing to look the other way when it comes to torturing Taliban prisoners.
But I'm in a light-hearted mood today so instead I'm going to point this gem out to everybody. The writer, as many of us are, is greatly displeased at the vile decision made by the International Olympic Committee to remove women's ski jumping from the list of events at the 2010 Winter Games. It's unconscionable that in this great country, where we value equality, an entire group of athletes are being barred from competition in their chosen sport based on their gender. On that much, the writer and I agree, but here comes the humourous diversion:
"As a suggestion, perhaps a boycott of just one Olympic sponsor's products would quickly bring this troubling and truly trivial situation to a successful ending.
Instead of buying two cases of Coca-Cola a week just buy one - or whatever. No doubt Coke will react within days and will become the heroes and the girls will jump at Whistler with much hype and applause. Coca-Cola will be drooling over the headline-gathering news."
I'm getting close to 30 years old so my memory is starting to wither, but boycott doesn't mean "cut our consumption of a product by 50%" does it? My understanding is that if one boycotts a product they do not purchase it in any quantity, and instead seek out a viable alternative or adjust their lifestyle to simply live without said product. If I were a Pepsi executive, my heart would have sank after reading that initial quoted line only to not have my company's named dropped at all in the discussion that followed.
That being said, Coca-Cola doesn't hold anywhere near the sway over the IOC that would be needed to compel them to reverse their decision. If the athletes themselves lobbying all the way up to the Supreme Court of Canada doesn't work, how is drinking only one case of Coke per week going to make an impact? I will say this much: the heart is in the right place, and that's commendable.
Oh yeah, Happy New Year everybody!